Drilling for gold : how corporations can successfully market to small businesses
John Warrillow
| Year of publication: |
2002
|
|---|---|
| Authors: | Warrillow, John |
| Publisher: |
New York, NY : Wiley |
| Subject: | Business-to-Business-Marketing | Klein- und Mittelbetrieb |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 231 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-12890-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004740661