Driven by customers or driving customers? : what really matters in executive education
Wolfgang Amann, Shiv Tripathi, and Shiban Khan
| Year of publication: |
2016
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|---|---|
| Authors: | Amann, Wolfgang ; Tripathi, Shiv ; Khan, Shiban |
| Published in: |
Human centered management in executive education : global imperatives, innovation and new directions. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, ISBN 978-1-137-55540-3. - 2016, p. 115-123
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| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Führungskräfteentwicklung | Leadership development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459538