Drivers and outcomes of brand relationship quality in the context of online social networks
Iryna Pentina, Bashar S. Gammoh, Lixuan Zhang, and Michael Mallin
| Year of publication: |
2013
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|---|---|
| Authors: | Pentina, Iryna ; Gammoh, Bashar S. ; Zhang, Lixuan ; Mallin, Michael |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 3, p. 63-86
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| Subject: | Facebook | self-brand personality match | social networks | Twitter | use continuance | Social Web | Social web | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745720