Drivers and performance implications of international key account management capability
Year of publication: |
2015
|
---|---|
Authors: | Jean, Ruey-Jer Bryan ; Sinkovics, Rudolf R. ; Kim, Daekwan ; Lew, Yong Kyu |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 24.2015, 4, p. 543-555
|
Subject: | Cultural distance | Information technology | International exchange relationships | International key account management capabilities | Market scanning | Key-Account-Management | Key account management | Lieferantenmanagement | Supplier relationship management | Informationstechnik | Multinationales Unternehmen | Transnational corporation |
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