Drivers and resources of customer co-creation : a scenario-based case in the restaurant industry
Year of publication: |
July 2017
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Authors: | Im, Jinyoung ; Qu, Hailin |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 64.2017, p. 31-40
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Subject: | Customer co-creation | Perceived physical environment | Perceived support for customers | Knowledge | Self-efficacy | Motivation | Kundenintegration | Customer integration | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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