Drivers of customer loyalty and word of mouth intentions : moderating role of interactional justice
Muhammad Abid Saleem, Asif Yaseen and Allah Wasaya
| Year of publication: |
November-December 2018
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| Authors: | Saleem, Muhammad Abid ; Yaseen, Asif ; Wasaya, Allah |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 27.2018, 8, p. 877-904
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| Subject: | Customer loyalty intentions | brand image | interactional justice | word of mouth intentions | perceived service value | relationship quality | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Gerechtigkeit | Justice | Kundenbindung | Customer retention | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/19368623.2018.1469447 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011957277