Drivers of data quality in advertising research : differences across MTurk and professional panel samples
Christopher Berry, Jeremy Kees and Scot Burton
| Year of publication: |
2022
|
|---|---|
| Authors: | Berry, Christopher ; Kees, Jeremy ; Burton, Scot |
| Subject: | Werbung | Advertising | Datenqualität | Data quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2022.2079026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362341