Drivers of pharmaceutical packaging innovation : a customer-supplier relationship case study
Year of publication: |
July 2018
|
---|---|
Authors: | Lorenzini, Giana Carli ; Mostaghel, Rana ; Hellström, Daniel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 88.2018, p. 363-370
|
Subject: | Case study | Customer-supplier relationship | Innovation drivers | Innovation networks | Packaging innovation | Pharmaceutical industry | Pharmaindustrie | Innovation | Lieferantenmanagement | Supplier relationship management | Innovationsmanagement | Innovation management | Unternehmensnetzwerk | Business network | Produktentwicklung | New product development |
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