Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Kai A. Widdecke, Wiebke I.Y. Keller, Karen Gedenk, Barbara Deleersnyder
| Year of publication: |
2023
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| Authors: | Widdecke, Kai Arne ; Keller, Wiebke ; Gedenk, Karen ; Deleersnyder, Barbara |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 2, p. 455-474
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| Subject: | Price cuts | Store flyers | Synergy | Discounters | Supermarkets | Lebensmitteleinzelhandel | Food retailing | Synergie | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Rabatt | Rebate | Discounter | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014316642