Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Tom Duncan ; Sandra Moriarty
| Year of publication: |
1997
|
|---|---|
| Authors: | Duncan, Thomas R. ; Moriarty, Sandra E. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Markenartikel | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 284 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7863-0822-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004343104