Driving customer equity : how customer lifetime value is reshaping corporate strategy

Customer Relationship Management - The Customer Pyramid: - Creating and Serving Profitable Customers

Zeithaml, Valarie A., (2001)

TOOL KIT - Customer-Centered Brand Management - Brand management still trumps customer management in most large companies, and that focus is increasingly incompatible with growth. Here are seven ways to put brands where they belong -- In the service of growing customer equity.

Rust, Roland T., (2004)

Boekbesprekingen: - Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

Rust, Roland T., (2001)