Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms
| Year of publication: |
2006
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| Authors: | Beverland, Michael B. ; Ewing, Michael T. ; Jekanyika Matanda, Margaret |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 35.2006, 3, p. 383-393
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