Driving pre-match fan engagement through social media : effects of message characteristics and team performance
Kapil Kaushik and Atul Arun Pathak, Abhishek Mishra
| Year of publication: |
2025
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|---|---|
| Authors: | Kaushik, Kapil ; Pathak, Atul Arun ; Mishra, Abhishek |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 4, p. 1025-1058
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| Subject: | Content engagement | Content type | Social media | Sports marketing | Vividness | Social Web | Social web | Online-Marketing | Internet marketing | Sportmarketing | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team | Web 2.0-Technologien | Web 2.0 technologies | Werbewirkung | Advertising effects | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2023-0196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396322