DSD infrastructure : IT in the consumer products industry
Jörg Becker, Axel Winkelmann and Philippe Fuchs
| Year of publication: |
2009
|
|---|---|
| Authors: | Becker, Jörg ; Winkelmann, Axel ; Fuchs, Philippe |
| Published in: |
Direct store delivery : concepts, applications and instruments. - Berlin : Springer, ISBN 3-540-77212-X. - 2009, p. 161-173
|
| Subject: | Konsumgüterindustrie | Consumer goods industry | Direktmarketing | Direct marketing | IT-gestütztes Marketing | Computer-assisted marketing | ERP-System | ERP system |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003822717