Dual branding strategy for a successful new product launch in China
| Year of publication: |
2013
|
|---|---|
| Authors: | Lam, Pong Yuen ; Chan, Annie ; Gopaoco, Hannie ; Oh, Kevin ; So, Tsz Him |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 56.2013, 5, p. 583-589
|