Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Stephen Wilkins, Muhammad Mohsin Butt and Troy Heffernan
| Year of publication: |
November 2018
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| Authors: | Wilkins, Stephen ; Butt, Muhammad Mohsin ; Heffernan, Troy |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 7, p. 551-567
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| Subject: | International marketing | partner selection | corporate identity | organisational identification | consumer satisfaction | consumer behaviour | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | Unternehmenskultur | Corporate culture | Internationale Unternehmenskooperation | International business cooperation | Strategische Allianz | Strategic alliance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1318944 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976361