Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
| Year of publication: |
2006
|
|---|---|
| Authors: | Srinivasan, Raji |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 3, p. 120-135
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