Dual effect-based market segmentation and price optimization
Sven Theysohn; Kristina Klein; Franziska Völckner; Martin Spann
| Year of publication: |
2013
|
|---|---|
| Authors: | Theysohn, Sven ; Klein, Kristina ; Völckner, Franziska ; Spann, Martin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 4, p. 480-488
|
| Subject: | Marktsegmentierung | Market segmentation | Preismanagement | Pricing strategy | Rentabilität | Profitability |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009724777