Dual effect-based market segmentation and price optimization
| Year of publication: |
2013
|
|---|---|
| Authors: | Theysohn, Sven ; Klein, Kristina ; Völckner, Franziska ; Spann, Martin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 4, p. 480-488
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