Dual objective segmentation to improve targetability : an evolutionary algorithm approach
P. V. (Sundar) Balakrishnan; Subodha Kumar; Peng Han
| Year of publication: |
2011
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|---|---|
| Authors: | Balakrishnan, P. V. Sundar ; Kumar, Subodha ; Han, Peng |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 42.2011, 4, p. 831-857
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| Subject: | Evolutionärer Algorithmus | Evolutionary algorithm | Theorie | Theory | Marktsegmentierung | Market segmentation | Mathematische Optimierung | Mathematical programming | Zielgruppe | Target group | Algorithmus | Algorithm |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009405750