A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour
Oliver B. Büttner; Arnd Florack; Benjamin G. Serfas
| Year of publication: |
2014
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|---|---|
| Authors: | Büttner, Oliver B. ; Florack, Arnd ; Serfas, Benjamin G. |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 37.2014, 2, p. 161-182
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| Subject: | Consumer behaviour | Children | Advertising | Self-control | Dual-process models | Konsumentenverhalten | Werbewirkung | Advertising effects | Kinder | Werbung | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010479079