Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application
| Year of publication: |
2009
|
|---|---|
| Authors: | Diepen, Merel Van ; Donkers, Bas ; Franses, Philip Hans |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 1, p. 120
|