Dynamic aspects of brand management
Marek Prymon
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Prymon, Marek |
| Published in: |
Economics, management and financial markets. - New York, NY : Addleton Acad. Publ., ISSN 1938-212X, ZDB-ID 2270776-1. - Vol. 11.2016, 1, p. 135-142
|
| Subject: | branding | brand management | brand harvesting | brand life cycle | product attributes | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Produktlebenszyklus | Product life cycle | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011809480