Dynamic customer acquisition and retention management
Gregory J. King (Gap Inc., San Francisco, California, USA), Xiuli Chao (Department of Industrial and Operations Engineering, University of Michigan, Ann Arbor, Michigan, USA), Izak Duenyas (Department of Technology and Operations, Ross School of Business, University of Michigan, Michigan, USA)
| Year of publication: |
August 2016
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|---|---|
| Authors: | King, Gregory J. ; Chao, Xiuli ; Duenyas, Izak |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 8, p. 1332-1343
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| Subject: | Dynamic Programming | Service Operations | OM-Marketing Interface | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | Dynamische Optimierung | Dynamic programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12559 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011576393