Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Leonardo D. Epstein, Ignacio E. Inostroza-Quezada, Ronald C. Goodstein, S. Chan Choi
| Year of publication: |
2021
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|---|---|
| Authors: | Epstein, Leonardo D. ; Inostroza-Quezada, Ignacio E. ; Goodstein, Ronald Charles ; Choi, Seung-chan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 128.2021, p. 279-289
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| Subject: | Conversion | Counterfactual prediction | Promotional effectiveness | Retail technology | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Innovation | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change | Rüstungskonversion | Defence conversion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.02.032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494511