Dynamic governance matching in solution development
Laura Colm, Andrea Ordanini, and Torsten Bornemann
| Year of publication: |
2020
|
|---|---|
| Authors: | Colm, Laura ; Ordanini, Andrea ; Bornemann, Torsten |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 1, p. 105-124
|
| Subject: | business-to-business relations | dynamic models | governance matching | governance mechanisms | services | servitization | solutions | Leistungsbündel | Bundling strategy | Matching | Governance-Ansatz | Governance approach | Theorie | Theory | Corporate Governance | Corporate governance | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242919879420 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176453