Dynamic marketing capabilities : toward an integrative framework
Vanesa Barrales-Molina, Francisco J. Martínez-López and Juan Carlos Gázquez-Abad
| Year of publication: |
2014
|
|---|---|
| Authors: | Barrales-Molina, Vanesa ; Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos |
| Published in: |
International journal of management reviews : IJMR. - Oxford : Blackwell Publ., ISSN 1460-8545, ZDB-ID 1484131-9. - Vol. 16.2014, 4, p. 397-416
|
| Subject: | Marketing | Wettbewerbsvorteil | Competitive advantage | Dynamische Kompetenzen | Dynamic capabilities | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478693