Dynamic modeling for apartment brand management in the housing market
Minji Choi, Moonseo Park, Hyun-Soo Lee, Sungjoo Hwang
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Choi, Minji ; Park, Moonseo ; Lee, Hyun-Soo ; Hwang, Sungjoo |
| Published in: |
International journal of strategic property management. - Vilnius : Univ., ISSN 1648-715X, ZDB-ID 2221300-4. - Vol. 21.2017, 4, p. 357-370
|
| Subject: | Apartment | Brand | Brand equity | Construction industry | Housing market | Markenführung | Brand management | Wohnungsmarkt | Bauwirtschaft | Markenimage | Brand image | Immobilienmarkt | Real estate market | Immobilienpreis | Real estate price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/1648715X.2017.1315347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011893511