Dynamic models of advertising competition
by Gary M. Erickson
| Year of publication: |
c2003 ; 2. ed
|
|---|---|
| Authors: | Erickson, Gary M. |
| Publisher: |
Boston, Mass. [u.a.] : Kluwer Academic Publ. |
| Subject: | Werbung | Advertising | Oligopol | Oligopoly | Duopol | Duopoly | Dynamische Wirtschaftstheorie | Economic dynamics | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 148 S graph. Darst 25 cm |
|---|---|
| Series: | International series in quantitative marketing : ISQM. - Boston, Mass. [u.a.] : Kluwer, ISSN 0923-6716, ZDB-ID 1106888-7. - Vol. 13 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [139]-144) and indexes |
| ISBN: | 1-4020-7267-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001692181