//-->
Essays on the theory of choice under uncertainty and strategic interaction
Jullien, Bruno, (1988)
Strategic pricing, signaling, and costly information acquisition
Bester, Helmut, (1998)
Price discrimination and inefficient risk allocation under the rule of Hadley v. Baxendale
Wolcher, Louis E., (1989)
Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn
Kotler, Philip, (2002)
Marketing moves : a new approach to profits, growth, and renewal
The sandwich strategy : managing new products and services for value creation and value capture
Jain, Dipak, (2010)