Dynamic online and offline channel pricing for heterogeneous customers in virtual acceptance
Year of publication: |
2005
|
---|---|
Authors: | Fruchter, Gila E. ; Tapiero, Charles S. |
Published in: |
International game theory review. - [River Edge], NJ [u.a.] : World Scientific, ISSN 0219-1989, ZDB-ID 1500913-0. - Vol. 7.2005, 2, p. 135-150
|
Subject: | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | Spieltheorie | Game theory |
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