Dynamic Optimal Control Models in Advertising: Recent Developments
| Year of publication: |
1994
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|---|---|
| Authors: | Feichtinger, Gustav ; Hartl, Richard F. ; Sethi, Suresh P. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 40.1994, 2, p. 195-226
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