Dynamic pricing in the presence of reference price effect and consumer strategic behaviour
Kehong Chen, Yong Zha, Layth C. Alwan and Lu Zhang
| Year of publication: |
2020
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|---|---|
| Authors: | Chen, Kehong ; Zha, Yong ; Alwan, Layth C. ; Zhang, Lu |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 58.2020, 2, p. 546-561
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| Subject: | consumer strategic behaviour | reference price effect | supply chain management | two-stage dynamic pricing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Lieferkette | Supply chain | Theorie | Theory | Preiswettbewerb | Price competition | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2019.1598592 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012193979