Dynamic pricing: when to entice brand switching and when to reward consumer loyalty
| Year of publication: |
2010
|
|---|---|
| Authors: | Chen, Yongmin ; Pearcy, Jason |
| Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 7981314. - Vol. 41.2010, 4, p. 674-686
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