Dynamic pricing with reference price effects in integrated online and offline retailing
Year of publication: |
2022
|
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Authors: | Chenavaz, Régis ; Klibi, Walid ; Schlosser, Rainer |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 60.2022, 19, p. 5854-5875
|
Subject: | Demand management | dual channel operations | dynamic pricing | reference price | retail supply chain | Preismanagement | Pricing strategy | Lieferkette | Supply chain | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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