Dynamic relationships among R&D, advertising, inventory and firm performance
Shrihari Sridhar; Sriram Narayanan; Raji Srinivasan
| Year of publication: |
2014
|
|---|---|
| Authors: | Sridhar, Shrihari ; Narayanan, Sriram ; Srinivasan, Raji |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 3, p. 277-290
|
| Subject: | R&D | Advertising | Inventory holding | Sales | Firm value | Vector auto regression models | Werbung | Unternehmenserfolg | Firm performance | Lagermanagement | Warehouse management | Unternehmenswert | Regressionsanalyse | Regression analysis | Absatz |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363999