Dynamic revenue management for online display advertising
Guillaume Roels; Kristin Fridgeirsdottir
| Year of publication: |
2009
|
|---|---|
| Authors: | Roels, Guillaume ; Fridgeirsdottir, Kristin |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 8.2009, 5, p. 452-466
|
| Subject: | Revenue-Management | Revenue management | Online-Marketing | Internet marketing | Dynamische Optimierung | Dynamic programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003903798