Dynamic strategic goal setting : theory and initial evidence
Mark B. Houston, S. Ratneshwar, Lisa Ricci and Alan J. Malter
| Year of publication: |
2010
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|---|---|
| Authors: | Houston, Mark B. ; Ratneshwar, S. ; Ricci, Lisa ; Malter, Alan J. |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 7.2010, p. 19-62
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009957646