Dynamic trends in online product ratings : a diagnostic utility explanation
Fang Wang, Kalyani Menon, Chatura Ranaweera
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Wang, Fang ; Menon, Kalyani ; Ranaweera, Chatura |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 87.2018, p. 80-89
|
| Subject: | Online word of mouth | Product reviews | Rating sequences | Dynamic trends | Diagnostic utility | Customer engagement | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.02.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866549