Dynamic trends in online product ratings : a diagnostic utility explanation
Year of publication: |
June 2018
|
---|---|
Authors: | Wang, Fang ; Menon, Kalyani ; Ranaweera, Chatura |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 87.2018, p. 80-89
|
Subject: | Online word of mouth | Product reviews | Rating sequences | Dynamic trends | Diagnostic utility | Customer engagement | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
-
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran, (2023)
-
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin, (2015)
-
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A., (2014)
- More ...
-
Ranaweera, Chatura, (2013)
-
Menon, Kalyani, (2018)
-
Ranaweera, Chatura, (2015)
- More ...