Dynamics between brand diversification and segment diversification on firm value
Yoon Koh
| Year of publication: |
2019
|
|---|---|
| Authors: | Koh, Yoon |
| Subject: | brand | diversification | firm performance | firm value | segment | Diversifikation | Diversification | Unternehmenswert | Firm value | Unternehmenserfolg | Firm performance | Markenführung | Brand management | Markenartikel | Brand | Marktsegmentierung | Market segmentation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1354816618814352 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012182192