Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions?
| Year of publication: |
2004
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|---|---|
| Authors: | Campo, Katia ; Gijsbrechts, Els ; Nisol, Patricia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 8, p. 834-843
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