Dynamics of competitive advantage and consumer perception in social marketing

Avinash Kapoor; Chinmaya Kulshrestha, [eds.]

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher

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Year of publication:	2014
Other Persons:	Kapoor, Avinash (contributor) ; Kulshrestha, Chinmaya (contributor)
Publisher:	Hershey, Pa. : Business Science Reference (impr. of IGI Global)
Subject:	Social Marketing \| Social marketing \| Soziales Netzwerk \| Social network \| Wettbewerbsvorteil \| Competitive advantage \| Konsumentenverhalten \| Consumer behaviour \| Soziomarketing \| Verbraucherverhalten
Description of contents:	Table of Contents [gbv.de]

Extent:	XIX, 409 S Ill., graph. Darst
Series:	Research essentials
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher
ISBN:	978-1-4666-4430-4 ; 978-1-4666-4432-8 ; 978-1-4666-4431-1 ; 978-1-4666-4431-1
Classification:	Marketing ; Soziale Dienste
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010211732