Dynamics of consumer adoption of financial innovation : the case of ATM cards
Year of publication: |
2014
|
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Authors: | Yang, Botao ; Ching, Andrew |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 4, p. 903-922
|
Subject: | financial innovation | adoption costs | ATM cards | cash demand model | consumer life-cycle model | limited time promotional offer | permanent promotional offer | dynamic programming | Finanzprodukt | Financial product | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Electronic Banking | Electronic banking | Kreditkarte | Credit card |
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