Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Pável Reyes-Mercado and Rajagopal
| Year of publication: |
2017
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|---|---|
| Authors: | Reyes-Mercado, Pável ; Rajagopal |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 11.2017, 1, p. 1-15
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| Subject: | disruptive innovation | Mexico | printing cartridges | conjoint analysis | consumer choise | Mexiko | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Disruptive Innovation | Disruptive innovation | Markenführung | Brand management | Innovationsmanagement | Innovation management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011710578