Dynamics of family decision-making : purchase of consumer durables
D. P. S. Verma; Sheetal Kapoor
| Year of publication: |
2003
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| Authors: | Verma, D. P. S. ; Kapoor, Sheetal |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 14208544. - Vol. 7.2003, 2, p. 20-39
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009879842