Dynamics of knowledge transfer among multimarket competitors

This paper addresses the topic of knowledge transfer between firms that meet in multiple markets. Theoretical arguments are developed regarding the issues thought to influence the process of knowledge transfer between multimarket firms, in general, and also regarding the emergence and influence of macrocultures on this process. We use a structural equivalence lens to develop this theory, suggesting that multimarket competitors are likely to share macrocultures to the degree that their markets overlap. The structural equivalence of multimarket competitors influences the direction that they are likely to look for knowledge resources.