Dynamisches Pricing über den Produktlebenszyklus : eine Modellierung am Beispiel der Automobilindustrie
Timo Schwickart
| Year of publication: |
2009
|
|---|---|
| Authors: | Schwickart, Timo |
| Publisher: |
Berlin : Logos |
| Subject: | Kfz-Industrie | Automotive industry | Produktmanagement | Product management | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Produktlebenszyklus | Product life cycle | Preismanagement | Pricing strategy | Deutschland | Germany | Kraftfahrzeugindustrie | Preisbildung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 327 S. graph. Darst. 210 mm x 145 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Duisburg-Essen, Univ., Diss., 2009 |
| ISBN: | 978-3-8325-2299-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003893078