Dynamism inside the Mo Box : the credibility of market information as a key factor in market orientation
Yuko Yamashita, Wataru Uehara, Gen Fukutomi, Masato Sasaki and Hiroyuki Fukuchi
| Year of publication: |
2012
|
|---|---|
| Authors: | Yamashita, Yuko ; Uehara, Wataru ; Fukutomi, Gen ; Sasaki, Masato ; Fukuchi, Hiroyuki |
| Published in: |
Hitotsubashi journal of commerce & management. - Tokyo : [Verlag nicht ermittelbar], ISSN 0018-2796, ZDB-ID 217482-0. - Vol. 46.2012, 1, p. 65-79
|
| Subject: | Marketingmanagement | Marketing management | Glaubwürdigkeit | Credibility | Theorie | Theory | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009716606