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Chief marketing officer's equity incentives : economic determinants and effects on shareholder value
Fabrizi, Michele, (2014)
The marketing director's role in business planning and corporate governance
Michaluk, Gerald, (2007)
CMO equity incentive and shareholder value : moderating role of CMO managerial discretion
Kim, Min Chung, (2016)
Readings in management accounting
Young, S. Mark, (2012)
Learning from the field
Young, S. Mark, (2020)
Update the theory + practice section
Jaworski, Bernard J., (2022)