Dystopia and utopia in digital services

Charles F. Hofacker and Daniela Corsaro

In this commentary we explore a set of paradoxes in digital services that we call Truth versus Lies, Long Term versus Short Term, Fair versus Unfair, Humans versus Machines, Return versus Risk, Coordination versus Competition, and Slow versus Fast. In each case the new digital tools at the disposal of marketers can lead towards marketing utopia or veer towards dystopia.

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Year of publication:	2020
Authors:	Hofacker, Charles F. ; Corsaro, Daniela
Published in:	Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 5/6, p. 412-419
Subject:	dialectic \| digital services \| marketing and society \| paradoxes \| Technology \| value exchange \| Digitalisierung \| Digitization \| Digitale Güter \| Digital goods \| Dienstleistungsmarketing \| Services marketing \| Electronic Commerce \| E-commerce

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/0267257X.2020.1739454 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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